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40 free credits, no card required

Pick the tier that fits the work. Not the hype.

Every plan gives you the full research process. Broad exploration, focused drilling, edge cases, theme extraction, completeness checks. The only thing that changes is how much work you put through it each month.

Attention

Free

40 credits. 2 research sessions.

  • The whole research process, not a stripped down version
  • Real customer quotes, organized by theme
  • Export to any format, any time
  • Credits valid for 6 months
Sign Up

Interest

$29/mo

100 credits a month. 3-5 sessions.

$0.29 per credit

  • The whole research process, not a stripped down version
  • Real customer quotes, organized by theme
  • Export to any format, any time
  • Credits valid for 6 months
Get started

Desire

$99/mo

400 credits a month. 12-16 sessions.

$0.25 per credit

  • The whole research process, not a stripped down version
  • Real customer quotes, organized by theme
  • Export to any format, any time
  • Credits valid for 6 months
Get started

Action

$499/mo

2,200 credits a month. 60-90 sessions.

$0.23 per credit

  • OK we've said this three times already lol, but for the fourth, here we go:
  • The whole research process, not a stripped down version
  • Real customer quotes, organized by theme
  • Export to any format, any time
  • Credits valid for 6 months
Get started

Most sessions use 25 to 35 credits. You see the exact cost before you start one.

The honest comparison

Same product. Different volume.

FeatureAttentionInterestDesireAction
Monthly credits40 (one-time)1004002,200
Research sessions~23-5/mo12-16/mo60-90/mo
Broad, focused, edge case searches
Theme extraction
Completeness checks
Exports
Credit expiry6 months6 months6 months6 months

If you blow through a plan

Top up without changing plans

Buy extra credits any time, on any plan. The more you buy, the less each credit costs.

Any amount

10 to 10,000

Buy exactly the credits you need.

Volume pricing

7 tiers

The bigger the top up, the lower the per-credit price.

Credits stay good for 6 months

Plenty of time to actually use what you bought. Subscription credits roll over month to month. Top-up credits sit in your account for a full six months from the purchase date.

FAQ

Questions we actually get asked

The part where you realize this is not a life decision.

No card. 40 free credits. First results in minutes.

Credits stay good for 6 months. Plenty of time to actually use what you bought.