Blog
Practical guides and research tips for copywriters who want to write in their customers' own words.
Checkout Page Examples and Best Practices
Checkout page copy best practices for copywriters. Real examples, a four-doubt framework, and a section-by-section guide to writing copy that stops last-minute abandonment.
Customer Research Questions Copywriters Actually Use
Customer Research Questions Copywriters Actually Use
Two types of questions, two different outputs. Here's how to run both sets of customer research questions before you write a word of copy.
How to Write a YouTube Script (With Template and Examples)
How to Write a YouTube Script (With Template and Examples)
A practical guide to writing YouTube scripts for any format, including a fill-in template, the four-part structure, and how to capture a creator's voice before you write a word.
Landing Page vs Sales Page: What Is the Difference and When to Use Each
Landing Page vs Sales Page: What Is the Difference and When to Use Each
A landing page captures leads. A sales page closes sales. Here's how to tell the two apart and figure out which one your client actually needs.
Market Research Survey Questions for Copywriters
Market Research Survey Questions for Copywriters
Market research survey questions built for copywriters. 25 questions organized by research goal, an awareness-stage matching guide, and a 10-question template you can use today.
How to Write a Podcast Ad Script
How to Write a Podcast Ad Script
A step-by-step guide to writing host-read podcast ad scripts. Covers the five-part structure, placement formats, capturing the host's voice, and formatting your deliverable.
Sales One Pager: Examples, Templates, and How to Write One
Sales One Pager: Examples, Templates, and How to Write One
How to write a sales one pager that works without you in the room. Includes real examples, a five-section anatomy, and a section-by-section writing guide.
Sales Page Examples That Convert (And What Makes Them Work)
Sales Page Examples That Convert (And What Makes Them Work)
Three real sales page examples broken down by what the copywriter had to discover before writing. Includes data on why each copy choice worked.
How to Write a Podcast Script (With Examples and Template)
How to Write a Podcast Script (With Examples and Template)
Three podcast script formats, a fill-in template, and tips for writing in a voice that sounds natural on the mic. Includes a worked solo episode example.
Voice of Customer Examples: Templates, Frameworks, and Real Results
Voice of Customer Examples: Templates, Frameworks, and Real Results
Real voice of customer examples for copywriters. Four case studies with numbers, a quality filter framework, and a five-column template for your next project.
How to Find Real Customer Language on Reddit (A Copywriter's Guide)
How to Find Real Customer Language on Reddit (A Copywriter's Guide)
Learn how to mine Reddit for the exact words your customers use to describe their problems, desires, and objections -- and turn that language into copy that converts.
Voice of Customer Research for Copywriters: What It Is and How to Start
Voice of Customer Research for Copywriters: What It Is and How to Start
Learn what voice-of-customer research is, why it matters for copywriters, and how to start collecting the real language your audience uses.
Why Surveys Lie: The Case for Social Listening in Copywriting Research
Why Surveys Lie: The Case for Social Listening in Copywriting Research
Surveys tell you what customers think you want to hear. Social listening reveals what they actually say. Here's why that difference matters for your copy.
How to Write Sales Copy That Sounds Like Your Customer, Not Like a Marketer
How to Write Sales Copy That Sounds Like Your Customer, Not Like a Marketer
Stop writing copy that sounds like marketing. Learn how to use real customer language to write headlines, emails, and ads that convert.